Every Google search and each Facebook post you make are diligently tracked and run through complex algorithms to target online ads at you. You may find some of the targeted ads useful, other amusing, and a few slightly sinister.
But is online advertising neutral? Can it exhibit behaviour resembling discrimination? Can machine learning and statistical analysis turn the table on Google Ads and reveal if they treat people equally?
Amit Datta is a PhD student at Carnegie Mellon University, where Anupam Datta is an Associate Professor, and their colleague Michael Tschantz is a Senior Researcher at the International Computer Science Institute. Their research paper on this topic can be downloaded from here.